Website Management
Website management includes maintenance, design updates, content updates, and the connection and management of various online marketing solutions to provide a consistent and professional-looking website experience. All of this is necessary to avoid that people leave your website without taking action and get a wrong first impression of your brand. Seems simple enough, but what does the maintenance of these systems need? It’s a fair assumption that most people don’t know what to do once their website breaks down or needs a design update.
Even though you might use a WordPress site or other website builders, it can get confusing pretty quickly. And time-consuming! A website management specialist knows how to address the problem. We will solve it correctly without breaking your site. One challenge is trying to communicate to every client we build a website for, that the work doesn’t end once we hit that big ol’ publish button. You still have to deal with web design edits, server management, analytics, website performance improvements, plugin updates, security challenges and much, much more.
Keeping the Visuals Fresh
Adjust On The Fly
Web design never stops moving and your website should never stop improving. A beautiful website can become severely outdated in just a few years. If you notice your competitors have taken a drastic new approach, maybe it’s time to take a deep dive into your own data to see if you are missing something.
In the digital age, the name of the game in the business world is adaptability. With plenty of data in hand, you should be able to come to conclusions about how to position your business in a way that will lead to growth down the line.
Conversion Rate Optimization
Drive More Traffic
People are obsessed with driving more traffic to their websites. What they don’t spend enough time thinking about is:
What do you do once people actually land on your website?
That’s what Conversion Rate Optimization is all about. Finding ways to convert your website traffic into actual customers. This is another aspect of website management that requires near constant attention. The smallest text tweak here or change of color there can make all the difference. Web design standards are constantly evolving, and your CRO needs to evolve with it.
Lead Captures
Connecting With Customers
There are a number of ways to capture leads from your website. Contact forms are the most popular, with email and phone following closely behind. Monitoring your lead captures is a crucial aspect of website management so you can later market to your potential and interested customers.
Many web designers are too quick to jump on the latest design fad and damage their website’s user experience as a result. You’ll need to stay on top of new lead capture technologies to ensure you choose the good ones and avoid the bad ones.
It’s good to set up a regular time to review the data and brainstorm some adjustments to your business. Any business that operates in the 21st century, regardless of the industry, must become accustomed to change. You need to structure your business so that you can adjust quickly when new data comes in.
Bitcoin Services
Managed Custody Solutions
Bitcoin & Crypto Mining
Balance Sheet & Treasury Conversion
Point of Sale Integration
Staff Training & Consulting